Super User

Super User

In House Brands

Published in Business

Although Alchemy's focus & service is uplifting your brand, our in house brands are a large part of our company. 

For confidentiality reasons, we are not able to provide information on brands we manage; so please feel free to overlook our in-house brands information for a gauge on the quality of brand image that your brand or product can achieve with our services.

If you are a distributor who may be interested in distributing our in-house brands, please contact us for getting in touch with us, or where applicable, our distributors.

  • nKliq


    Upscale Accessorizing

    nKliq is a brand which design & manufacture upscale fashionable accessory products for people ‘on the go’, that are designed for portable and mobile devices.

    nKliq provides products that offer more in terms of design, innovative features and unique selling points to create a point of difference.


  • Smojo


    Technology Addicted

    Smojo is an Australian brand which manufactures a range of accessories for mobility devices; combining quality cost effective technology with materials that deliver great products of tomorrow’s technology, today.

    Smojo products allow us all to work, play, help create, and share in a more fun way. Smojo accessories help add more value and fun to devices, either when out and about, lazing around at home, or relaxing out by the pool.


  • Auspurity


    Auspurity is a brand created in 2015 and produces health products to the health market in selected areas across the globe.

    Auspurity produces products that are based on material from Australia, and supplying people across the globe of our high quality minerals.


The Brains

Published in Business

Alchemy is a team of highly skilled and experienced people who have been working in the consumer, digital content and IT industry for over 20 years. We have the expertise to fulfill your needs and are connected to the most experienced people and companies in their respective companies.

Please meet the work-horses and the main brains behind Alchemy who help make things happen in time & cost effeciency.

  • Brad Smith
  • Richard Rundle
  • Brad Smith

    Brad Smith

    Creative Director

    Experienced in digital media production, Brad is the head of the creative department. He is advanced in photography and on Photoshop and has been using it since Photoshop 4.0 and is also highly experienced in Illustrator and InDesign. Brad has the great attention to detail, nothing gets past him and is extremely pedantic on all of the small details that count. The person you can trust with your brand and product.

    Brad first started in the video game industry in 1999 and has a background in the IT industry since 2001 and is a avid consumer of luxury & tech products.

  • Richard Rundle

    Richard Rundle

    Managing Director

    Info to follow shortly.



Published in Business

Contacting us is easy and hassle free.


Want to work with us?
Do you have a concept or project you want to get off the ground?
You have a brand or product you want to uplift
Or you just want to simply say hello & touch base with us


Please kindly contact us to get the ball rolling on the details below or fill out our service contact form. We will be in touch with you to discuss your requirements as soon as possible.



Suite 5.04 / 365 Lt Collins Street
Melbourne / Victoria
Australia / 3000


+613 9001 9786


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  • Concept


    If you are at the initial stage, or trying to come up with a concept, we can have a discussion to understand your objectives and where you want to go. We can/also will draw upon our design expertise and the knowledge we gain working with our clients and develop a conceptual idea that will be commercially viable. Creating a powerful vision & concept starts here. Each product have their beginning in this creative and is a critical stage in product development.
  • 3D Visualisation

    3D Visualisation

    Upon coming up with a concept, or if you have your own concept; the next stage is to design a 3D visualisation of the product in 3D software. This will give you a good idea on what the product will look like, and if any changes may need to be made to meet your satisfaction and/or requirement.

    We also have many products available that can also be altered in their tooling, at this stage for cost & time efficiency.

  • Sample Prototypes

    Sample Prototypes

    If you have a ready made product already, or have undergone the first two initial stages, the next step is to develop a prototype sample that would be ready for mass production. Through our stringent factories based in China and Taiwan, we use the very best in tooling and craftsmanship.

    Should you have a ready made product need replicating through our factories, this will speed up the process.

  • Certifications


    Your product needs to comply with local (or international if you plan to sell internationally) compliance to meet health & safety requirements. We use only recognised & reputable labs from TÜV Reinland.

    This is extremely important to certify the safety, performance, and quality of technical equipment, capital goods, durable goods, and consumer goods. We will make sure your product complies with the applicable standards so that your product will be ready to market before production.

  • Packaging


    Packaging in this day and age can make or break a product. Getting your product noticed on the store shelf and getting the attention of the consumer is just as important as the product itself.

    Buying a product is an experience in recent studied. We develop and produce top of the line emotional experiences and high end product appeal for consumers. Our digital team create simple, effective and minimalist designs and keep up with the latest trends and innovation.

    We also partner with the very best printing factories and produce high quality prints, in a wide variety of material (including specialty) at very good price points to make your product strong commercially.

  • Technical Drawings

    Technical Drawings

    Technical drawings can come accompanied in product packaging, or in product manuals. Our design team have been using vector based software (Autocad & Adobe Illustrator) for many years for drawing accurate illustrations to accompany these materials

    Should you require technical drawings, please contact us to assist you with accurately & presenting your products in fine form.

  • Production


    Once the product has been complied with the appropriate certifications, and packaging has been designed; the product/s are ready for mass production. Our factories located in China & Taiwan, are world class factories to produce goods at low to high production scales. Not only on a high scale, but with low fault rates.

    Have you already got a finished product that needs replicating at a more affordable price and higher quality? Sure, this is no problem. We can help you with your production.

  • Photography & Retouching

    Photography & Retouching

    When you sell products; you need to display them to the world in the best light (no pun intended) possible. To show the prospective client; how it will relate to them emotionally or how they will find a use for it.

    Simply white background images are easy, yet tedious, but with our photographic expertise we make them look pristine. Our digital team have years of photographic experience, and can provide photography with simple backgrounds through to lifestyle (in environment).

    Our digital team are also experts in Adobe Photoshop, and can uplift your already take images and place them in environments or uplift them for maximum sales appeal.

  • Logistics


    We partner with the very best shipping company in the world: OOCL to get your products safely and quickly. We will take care of the logistics for you and get your product through customs and to your door; easily and quickly without hassle (taking without consideration of local regulations). Our team will take care of it all for you.

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